In part two of developing content for The Gyro Spot, I focus on calls to action and creating deals that will get users constantly coming back for more.
Having really good copy written out for every item on a menu increases its odds of being ordered, often by as much as 30%. I rewrite all of The Gyro Spot’s copy to capitalize on this.
I get the new stack set up and ready to go. As far as steps in the process go, this is probably the most boring one and I wouldn’t begrudge anyone skipping this post.
In this phase I look at the strengths of The Gyro Spot and start mocking up a way to put those strengths to work for the user in a new brand identity and user experience.
My first FTFY project is a restaurant in Manchester, NH called The Gyro Spot. I ate here a lot while I was recovering from brain surgery and wanted to find a way to help a place that was a bright spot in a dark time.