BlogWhere I do the words thing
I’m live-blogging my progress with my first FTFY sprint for Newton Square Pizza. 24 hours and a $50 budget to completely rehab their brand image. Get in on the fun!
This past week I haven't posted much even though I've been working really hard. WARL has turned into a bigger project than I anticipated so I wanted to figure out how to juggle that while still getting out one project per week, running my blog, looking for...
WARL presents some serious UX challenges because of the impossibly large number of services it offers the Worcester community. I’m excited to take on these challenges!
WARL gave me a best friend who was there for me through a lot of amazing and tough times, who could brighten anyone’s day. So I want to give something back to WARL.
This is my first FTFY project so I’m just excited to have it finished. I’ll be contacting the owner sometime next week to see what he thinks. Hopefully he likes it as much as I do!
This is without a doubt one of my favorite parts of what I do. It’s like designing party invites and party favors for a party but the whole world is invited.
In part two of developing content for The Gyro Spot, I focus on calls to action and creating deals that will get users constantly coming back for more.
Having really good copy written out for every item on a menu increases its odds of being ordered, often by as much as 30%. I rewrite all of The Gyro Spot’s copy to capitalize on this.
I get the new stack set up and ready to go. As far as steps in the process go, this is probably the most boring one and I wouldn’t begrudge anyone skipping this post.
In this phase I look at the strengths of The Gyro Spot and start mocking up a way to put those strengths to work for the user in a new brand identity and user experience.
My first FTFY project is a restaurant in Manchester, NH called The Gyro Spot. I ate here a lot while I was recovering from brain surgery and wanted to find a way to help a place that was a bright spot in a dark time.